Eight In 10 Parents Worry That Advertisers Glean Info About Teens

Parental concern about online behavioral tracking of teens seems to have surpassed other privacy and security concerns, including worries about how teens manage their online reputations and whether they are interacting with strangers, according to a new report by the Pew Internet & American Life Project.

More than eight in 10 parents, 81%, say they're concerned about how much information advertisers can learn about the online activity of minors between 12 and 17, according to new research from the Pew Internet & American Life Project. By comparison, 72% of parents say they're concerned about their children’s interactions with people they don't know, 69% express concern about how teens manage their online reputations, and 68% say they're worried that their children's online activity will affect their job or educational prospects.

The study is based on a survey of around 800 parents.

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