How To Optimize A New Web Site
Thinking about launching a new Web site, although your current site works just fine? Maybe the company plans to launch a new line of products or services? Siddharth Deswal takes us through the steps needed to ensure that the new design converts at a higher rate than previous sites. Deswal describes how to use basic, cost-effective research to achieve an understanding of the process of designing Web sites, using A/B testing.