Video Email Doubles Clickthrough Rate for B2B Publisher

Ragan Communications, a B2B publishing and training company, tested video emails against plain text and designed emails as part of a recent conference promotion. The video emails featured a screen shot of the video that linked to a landing page where the video played. Ragan found that open rates across the three message formats were consistent, but that the click-throughs of the video emails were twice as high as the text and designed emails. 

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