Brooklyn Nets Enhance Yes Network's Worth
The YES Network has thrived with the New York Yankees, but there was always the possibility that it could do even better if the NBA team it carried would do better. But the New Jersey Nets always
seemed to struggle and never offered much in the way of appealing superstars.
Now, things may be changing, making News Corp.’s nearing acquisition of half of the network even more
valuable. The team has moved to Brooklyn -- which has a certain cachet -- and it’s winning.
Even after a Tuesday loss to the Los Angeles Lakers, the team is 6-3 and second in
its division. That game was a ratings winner for YES.
Although it started at 10 p.m., it was the most-watched regular-season game in nearly seven years, with an average of 125,000
households, according to YES. It was also the highest-rated with a 1.69 household average.
The numbers were below a 2006 game versus the Cavaliers with LeBron James, which drew an average
of 134,000 households and a 1.82 rating.
It could be argued that the Lakers and their superstars had something to do with the draw Tuesday, but the Nets have played the Lakers many times,
going back to 2006.
News Corp. has a deal to acquire 49% of YES, which eventually could climb to 80%.
Recent MediaDailyNews Articles
-
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
TV broadcast networks environment is definitely shifting -- as evidence of last major night of the ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million, up 12% from the same period ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to sets up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ... -
MGM Doubles Revs, 'Hobbit' Helps May 16, 5:56 p.m.
A big positive swing for MGM Holdings was seen in its first-quarter earning results, thanks to ...
Be the first to comment on "Brooklyn Nets Enhance Yes Network's Worth"
Leave a Comment