Tablet Audience Could Double After Christmas

MarketingVOX, Friday, November 23, 2012 4:18 PM
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According to the Pew Internet & American Life Project, tablet ownership nearly doubled from 10% to 19% between mid-December 2011 and early January 2012, with iPads and other tablets being exceptionally popular under the tree. The same trend is expected this year. Nielsen surveyed consumers on their tablet purchase intentions and based on the results expects a surge in tablet ownership comparable to last Christmas.

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