News Brief

Retail Traffic Soars On iPad, iPhone

There are more figures highlighting mobile shopping growth: Page views on the iPhone and iPad increased 35% during the Thanksgiving weekend compared to a year ago, according to Compuware’s E-commerce and Retail Real User Index. For Thanksgiving Day and Black Friday, page views on the Apple devices jumped 250%.

The increase is driven, in large part, by the proliferation of iPhones and iPads in the last year, with overall smartphone penetration surpassing 50% in the U.S., and tablets at 15% to 20%. 

The Compuware findings also underscore the popularity of the iPad as a shopping tool. Earlier data from IBM showed the iPad accounted for more traffic than any other tablet or smartphone, driving almost 10% of all online shopping on Black Friday. The iPhone generated 8.7%.

 

More figures highlighting mobile shopping growth: Page views on the iPhone and iPad increased 35% during the Thanksgiving weekend compared to a year ago, according to Compuware’s E-commerce and Retail Real User Index. For Thanksgiving Day and Black Friday, page views on the Apple devices jumped 250%.

The increase is driven in large part by the proliferation of iPhones and iPads in the last year, with overall smartphone penetration surpassing 50% in the U.S., and tablets at 15% to 20%. 

The Compuware findings also underscore the popularity of the iPad in particular as a shopping tool. Earlier data from IBM showed the iPad alone accounted for more traffic than any other tablet or smartphone, driving almost 10% of all online shopping on Black Friday. The iPhone generated 8.7%.

More widely, Compuware said the majority of sites were performing well despite the spike in holiday traffic. "The lack of a significant Web performance event starting from Thanksgiving Day evening indicates that retailers are prepared for the holiday shopping season," it stated.



Read more: http://www.mediapost.com/publications/article/187892/compuware-retail-traffic-soars-on-ipad-iphone.html#ixzz2DMOAJ0Nd
Tags: ipad
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