Samsung, Bravo Pitch 'Live' Participation
Continuing its massive push behind its Galaxy products, Samsung is backing a new companion-viewing opportunity from Bravo. The marketer will use the “Play Live” offering as yet another venue to plug its Galaxy Note II.
“Play Live” launches Monday with Bravo's “Watch What Happens Live,” with plans to extend it to other network shows.
Participation is available at a Bravo microsite, accessible via smartphones, tablets, desktops and a Bravo app. It’s similar to what many networks have been doing, giving viewers a chance to participate in polls (with live results shown) and interact with one another.
Access is available via a URL.
When “Play Now” moves to two other Bravo franchises, questions might include: “Which chef would you choose to cook dinner for you?” (“Top Chef”) or “Who will bring the most drama this season -- the Housewives...or their husbands!” (“Real Housewives”).
Networks are launching companion-viewing platforms to take advantage of consumer behavior that has many watching TV with a mobile device in hand. It can generate viewer engagement, while offering new advertising platforms. Some are accessible via apps, but Bravo’s can be used via a URL across multiple devices.
“Watch What Happens Live” is a late-night chat show.
Recent MediaDailyNews Articles
-
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Videogame marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for Call of Duty: Modern ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with the purchase of a biker ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ...
Be the first to comment on "Samsung, Bravo Pitch 'Live' Participation"
Leave a Comment