The Best In Auto Advertising

  • January 11, 2001
The Lincoln Division of The Ford Motor Company and Young & Rubicam of Dearborn, Mich. were honored as winners yesterday by the Newspaper Association of America for outstanding creative newspaper advertising in the 25th annual Best in Automotive Newspaper Advertising competition.

The announcement came during press week, Jan. 8-10, at the North American International Auto Show (NAIAS). Lincoln and Y&R took Best-of-Show honors for their "Lincoln LS Race for the Cure" ad, which appeared in The New York Times.

The ad also garnered a cash prize of $20,000 to be split between advertiser and agency.

The full-color ad is a clever twist on the much-favored theme of a car on the open road, this time using the well-known pink ribbon symbol to define the highway mid-line and promote Lincoln's sponsorship of the Susan G. Komen Breast Cancer Foundation's Race for the Cure.

"Young & Rubicam set out to create a billboard you could hold in your hands," said Stano. "Something with that kind of immediacy and impact to communicate Lincoln's support for the Race for the Cure."

Lincoln and Y&R garnered the top honors - in what are known as the DANDY Awards - in the Manufacturer Image Ad or Campaign category for "Lincoln LS Race for the Cure," and in the Best Use of Color category for the ad, "Lincoln LS Dust," also in The New York Times.

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