Around the Net
Record-setting Cyber Monday Propels 5-day Weekend Email Volume to All-time High
- The Retail Email Blog, Tuesday, November 27, 2012 5 PM
Email volume for the 5-day Thanksgiving weekend from Thanksgiving day through Cyber Monday reached an all-time high this year, up 18% over the same period in 2011 according to data collected and published by Responsys. 93% of retailers sent Cyber Monday email promotions in 2012, up from 88% last year. Responsys expects the high volume to continue, as Cyber Monday promotions are stretching into "Cyber Week."
