Product Placement, 'Flight' And Booze
Contributor Priska Neely ponders what that minibar packed with booze means in the world of product placement. The shot from "Flight" in question (the alcoholic airline pilot discovers a booze trove) showcases wine brands Yellow Tail, Barefoot, Sutter Home, Amstel Light and Heineken beers, and even Red Bull. "This scene raised a lot of questions for me: When has any hotel minibar ever contained so much alcohol? Why has Denzel done three films focusing on transportation –- two trains, and now a plane — in as many years? And how did all of these alcohol brands get so much screen time?"