Drawbridge Opens For Cross-Platform Advertising

Erin Bury talks with Eric Rosenblum, who left Google last summer to join Drawbridge as VP of products. The company aims to connect the dots between the desktop and mobile -- something Rosenblum calls the last frontier in digital advertising. While perhaps not the "last" frontier, cross-platform marketing will become more important as consumers use a variety of devices simultaneously to make purchases.

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