WSJ Debuts Holiday Gift Guide As New E-Commerce Push

Advertising Age, Wednesday, November 28, 2012 2:44 PM
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The Wall Street Journal is making a solid attempt at "a real e-commerce business" with its launch this week of "a shoppable holiday gift guide in the WSJ Select section of its site, where it plans to center future commerce initiatives from the paper" such as for Valentine's and Mother's Day, writes Jason Del Rey. Previous e-commerce projects included a partnership with Gilt City, but the new program allows readers to purchase directly from the WSJ site. The paper's "heavy push into lifestyle content" like WSJ magazine the last few years should provide some shopping cred, and "there's a good chance Journal readers will at some point have the opportunity to buy a product directly from an editorial post," writes Del Rey.

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