WSJ Debuts Holiday Gift Guide As New E-Commerce Push
Advertising Age, Wednesday, November 28, 2012 2:44 PM
The Wall Street Journal is making a solid attempt at "a real e-commerce business" with its launch this week of "a shoppable holiday gift guide in the WSJ Select section of its site, where it plans to center future commerce initiatives from the paper" such as for Valentine's and Mother's Day, writes Jason Del Rey. Previous e-commerce projects included a partnership with Gilt City, but the new program allows readers to purchase directly from the WSJ site. The paper's "heavy push into lifestyle content" like WSJ magazine the last few years should provide some shopping cred, and "there's a good chance Journal readers will at some point have the opportunity to buy a product directly from an editorial post," writes Del Rey.
Recent Around the Net In Media Articles
-
Discovery Network Launches Video Network Aimed At Young Men May 23, 1:17 p.m.
Discovery Network is looking to snare a young, male-centric audience online with the launch of its ... -
'Inquirer' Staffers Charge Philly.com With Cannibalizing May 23, 1:17 p.m.
“It’s basically outright warfare going on,” says one source. “None of us wanted to be part of ... -
CBS Adds 'Bad Teacher' Series May 23, 11:32 a.m.
CBS' plan for five new sitcoms for the upcoming season just moved to six. The network ... -
Cable Network Name Changes Could Mean Drama for Pay-TV Operators May 22, 4:38 p.m.
Cable networks are changing their names in an effort to grab more viewers and advertising dollars. ... -
ESPN Layoffs Could Number 300-Plus May 22, 4:38 p.m.
ESPN is axing a single-digit percentage of its global workforce, a move that could pink-slip 300-plus ... -
CBS Nets Tony Awards Through 2018 May 22, 11:51 a.m.
CBS has reached a new broadcast agreement with the Broadway League and the American Theatre Wing ... -
TV Networks Concerned Over Nontraditional Competition May 21, 5:09 p.m.
The day has come when TV networks not only have to compete with fellow networks with ... -
New Media Replaces Old In New York's Times Square May 21, 5:09 p.m.
Yahoo, the giant Web company that agreed on Sunday to buy Tumblr for $1.1 billion, is moving ... -
A First: Pay TV Loses Subscribers May 21, 8:14 a.m.
Video subscriber gains in the first quarter of 2013 by top U.S. service providers were not ... -
In Address, 'N.Y. Times' CEO Hails Paywall Advance May 20, 3 p.m.
In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson ...
Be the first to comment on "WSJ Debuts Holiday Gift Guide As New E-Commerce Push"
Leave a Comment