Email, Search Help Drive Black Friday and Cyber Monday Spending

53.3 million shoppers visited online retailers on Black Friday this year, an increase of 18% over last year according to comScore. ShopperTrak also reported a lift of 3.5% in in-store traffic. The increase may be attributable to search marketing (up 21% according to NetElixir) and email (up 18% as reported by Responsys).

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