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On Cyber Monday, Shoppers Sprang For Clothes

Nov 29, 2012, 11:47 AM
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Subscribe to Marketing Daily says those who shopped on Cyber Monday spent an average of $194.46 online, with 31% of them buying apparel. (By comparison, the average online shopper spent somewhat less, $172.42, when shopping on Thanksgiving, a few days earlier.) CDs, DVDs, videos or video games were chosen by 30%, followed by electronics (25%), toys (18%), and personal care or beauty items (12%). The group estimates 129 million Americans shopped that day. in the online arm of the National Retail Federation; the study was conducted by BIGInsight.

1 comment on "On Cyber Monday, Shoppers Sprang For Clothes ".

  1. Cory Grassell from Alta Resources
    commented on: November 30, 2012 at 9:52 a.m.
    Interestingly, those same clothes will be marked down by even more once Christmas is over. Electronics and appliances typically offer the best buys on Black Friday and Cyber Monday; they aren't seasonal items that will be marked down as much following the holidays, meaning consumers would be advantaged to act on such deals.

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