Pandora, Twitter, Most Mobile-Centric Media Properties
Adage, Thursday, November 29, 2012 12:53 PM
A report by comScore found that Pandora and Twitter are the two most heavily indexed properties on a mobile device. Not surprisingly, older media properties like Viacom fall behind in mobile reach. Acording to AdAge, “the Media Metrix Multi-Platform -- which is still in beta -- found that a whopping 81.2% of Pandora's users access the music-streaming service from mobile devices.” The only newspaper to crack the top 30 was The New York Times, coming in at 15.
Recent Around the Net In Media Articles
-
Phillips To Become 'Glamour' Publisher June 18, 5:50 p.m.
Masthead shuffle at Condé Nast: Connie Ann Phillips is returning to the company as publisher of ... -
Scripps, A&E Roll Out TV Everywhere Apps June 18, 5:50 p.m.
Three of A&E's channels -- the History Channel, Lifetime and A&E -- are launching Android apps ... -
MySpace To Stream 'Jimmy Kimmel Live' Music Sets June 18, 5:50 p.m.
In a partnership aimed at regaining "cultural relevance," the newly revived MySpace has signed a one-year ... -
WaPo Launching Paywall For Southern Maryland Papers June 17, 3:07 p.m.
The Washington Post Company is rolling out a paywall for its Southern Maryland Newspapers: the Maryland ... -
Martha Stewart Omnimedia Redesigns Flagship Pub After $3M Earnings Loss June 17, 3:07 p.m.
In the wake of $3 million in earnings losses in the first quarter, Martha Stewart Omnimedia ... -
Charter And Time Warner Deal Seen As Unlikely June 17, 3:07 p.m.
Charter Communications, mulling its acquisition strategy, has made overtures to Time Warner Cable. But "sources close ... -
How CNN's Jeff Zucker Is Changing Its Formula June 14, 3:05 p.m.
Under the leadership of president Jeff Zucker's, CNN is "readying a bevy of docuseries that could ... -
Viacom Launches Streaming, Social Apps For MTV June 14, 3:05 p.m.
Viacom is launching the first in a series of apps that will combine video and social ... -
Meredith Targets Moms With Mobile App June 14, 3:05 p.m.
A Meredith Corp. exec is bullish about the recent launch of its free Mom+ parenting app, ... -
Bauer Publishing To Launch Three Mags June 14, 3:05 p.m.
Bauer Publishing will debut three magazines in the U.S. this fall: Closer, a "hybrid of a ...
Be the first to comment on "Pandora, Twitter, Most Mobile-Centric Media Properties"
Leave a Comment