'The Atlantic' Publisher To Start Twitter Ads

Advertising Age, Friday, November 30, 2012 12:44 PM
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Next month Atlantic Media, whose publications include The Atlantic and National Journal, will begin serving ads atop Twitter feeds for its mags, as well as to Twitter users targeted "by other accounts they follow, keywords they use and even keywords they other people use," writes Nat Ives. The ads will promote "the custom content [the company' produces for advertisers" and "won't appear on Twitter.com or in Twitter's own apps."

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