Hearst Prez: Tablet Readers Cool To Interactivity

Most readers of magazines on tablets don't want extra interactive bells and whistles -- they "just want the product itself,” Hearst President David Carey told an industry conference, "echoing the sentiments expressed by editors at The New Yorker and Popular Science," writes Lauren Indvik. "The industry overshot the interactivity early on," Carey noted, explaining that the first iPad "issues of titles, including Esquire and O: The Oprah Magazine, were loaded with multimedia and interactive elements," which have been toned down also because of technical glitches, writes Indvik.

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Tags: magazines, mobile
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