Univision Rebrands Second Largest Network

New York Times, Monday, December 3, 2012 1:44 PM
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Univision is rebranding and revamping its second largest network TeleFutura,  giving it the new moniker UniMás, "as a direct shot at Telemundo, a rival for second place among domestic Spanish-speaking viewers," writes Tanzina Vega. "The network will offer new content and a consumer marketing campaign aimed at a younger, male Latino demographic."

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