News Brief

Digital Ad Revs Could Hit 11.6% Next Year

Dec 3, 2012, 3:11 PM
  • Comment
  • Recommend
Subscribe to Online Media Daily

Domestic digital ad revenue should grow by 11.6% in 2013, according to Interpublic Group's Magna Global. Without a recession, digital media revenues will increase by 13.5% globally, it predicts. That growth is being led by spending on online video, mobile-based formats, and paid search -- which is set to increase by 14% -- while spending on classic PC display formats (namely banners and sponsorships) should grow by a more modest 6%. Some 43% of total domestic online display will be traded through programmatic mechanisms -- or exchanges -- by 2017.

.

Be the first to comment on "Digital Ad Revs Could Hit 11.6% Next Year"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Online Media Daily Articles

>> Online Media Daily Archives