Digital Ad Revs Could Hit 11.6% Next Year
Domestic digital ad revenue should grow by 11.6% in 2013, according to Interpublic Group's Magna Global. Without a recession, digital media revenues will increase by 13.5% globally, it predicts.
That growth is being led by spending on online video, mobile-based formats, and paid search -- which is set to increase by 14% -- while spending on classic PC display formats (namely banners and
sponsorships) should grow by a more modest 6%. Some 43% of total domestic online display will be traded through programmatic mechanisms -- or exchanges -- by 2017.