Texting Twice As Popular as Mobile Email Among All Age Groups

Experian Marketing Services, Monday, December 3, 2012 4:55 PM
  • Comment
  • Recommend
Subscribe to Email Marketing Daily


This week marks the 20th anniversary of the first text message, making it ten years younger than email, yet - according to a study by Experian Marketing Services - twice as popular on mobile phones. The company has found that while the percentage of mobile users who engage in texting and email on their mobile phones varies by age group, the percentage who text is roughly twice as large as the mobile email users, regardless of age group.

Read the whole story at Experian Marketing Services »

Be the first to comment on "Texting Twice As Popular as Mobile Email Among All Age Groups"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Email Marketing Daily Articles

>> Email Marketing Daily Archives