Old Navy Ties With BuzzFeed.com For Holiday
Old Navy is sponsoring BuzzFeed's page that lets users decorate any web page of their choice with holiday decorations, via a click and drag function.
The page-top link, "Deck the
Web," takes you to an Old Navy-branded page that activates the graphic function.
The one-day takeover is part of a larger Old Navy promotional campaign on BuzzFeed called "Lightacular" that dangles $10,000.