News Brief

Old Navy Ties With BuzzFeed.com For Holiday

Dec 5, 2012, 1:52 PM
  • Comment
  • Recommend
Subscribe to Marketing Daily

Old Navy is sponsoring BuzzFeed's page that lets users decorate any web page of their choice with holiday decorations, via a click and drag function. 

The page-top link, "Deck the Web," takes you to an Old Navy-branded page that activates the graphic function.  
The one-day takeover is part of a larger Old Navy promotional campaign on BuzzFeed called "Lightacular" that dangles $10,000. 

Be the first to comment on "Old Navy Ties With BuzzFeed.com For Holiday"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives