Around the Net
Publicis Buys AR New York
- New York Times, Wednesday, December 5, 2012 3:38 PM
Hours after its CFO, Jean-Michel Etienne, had discussed "his company’s many acquisitions" at a conference, Publicis Groupe announced yet another purchase: "AR New York, a well-regarded shop that specializes in working for marketers in fashion, beauty and luxury goods," writes Stuart Elliott. Etienne had not provided even a "hint" of the deal, notes Elliott: "Talk about a poker face." No financial terms were disclosed.
