New Campaign For Boston Museum

Boston Globe, Thursday, December 6, 2012 9:40 AM
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New ads for the Museum of Science, Boston, seek to remind people of all ages that the museum is a place of lifelong learning. The effort, by Boston-based Allen & Gerritsen includes print, radio, digital banners, and television ads that feature young adults and children connecting tangible everyday activities, like eating cereal, riding a bike, or doing homework, to abstract science-related elements that they’ve seen before at the Museum of Science. Tag: “It changes the way you see the world.”

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