Bo On Bo , Friday, December 7, 2012 9 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

Bo Jackson was arguably the greatest two-sport professional athlete ever, concurrently playing baseball and in the NFL, making the All-Star and All-Pro teams, respectively, and also staring in an iconic marketing campaign for Nike. Twenty years later, the just-turned 50-year-old Jackson, who is the focus of a new film from ESPN, "You Don't Know Bo," reveals why he does not watch football, why he does follow the exploits of NFL quarterbacks Cam Newton and Robert Griffin III and the pros and cons of his unique life.

Read the whole story at »

Be the first to comment on "Bo On Bo "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives