• by Amy Corr  @MediaPostOTL, December 10, 2012

Publicis Kaplan Thaler and MediaVest have been awarded the advertising and media business for Tri Honda Dealer Advertising Association, which is comprised of 60 Honda automobile dealerships serving New York, New Jersey and Connecticut. Publicis Kaplan Thaler will handle the creative assignment and MediaVest will oversee all media planning and buying duties. The agencies will work across advertising, digital and social media.