Why TV Stations Are Ignoring The Need For Hyper-Local News
Street Fight, Friday, December 7, 2012 2:58 PM
With profit margins still running from 25% to 50%, TV stations have largely avoided setting up hyper-local news operations. But, just as newspapers have needed to face the decline of their legacy businesses, the day of reckoning is coming for local TV broadcasters, according to this commentary by Matt Sokoloff of the Donald W. Reynolds Journalism Institute. Investing in staffing and content is part of the problem, but Sokoloff also points to the ad sales side: “most TV station sales reps couldn’t imagine living off the commission garnered from selling to hyperlocal advertisers.”
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