Hollywood and Bollywood Actor Irrfan (who is featured in Ang Lee's "Life of Pi") says the Indian film industry needs to work on the way they market their films. "There are few areas we still need to work on, like the release of the film. The way it is planned in America, we still need to find that system. They find the right audience for the film. They really work on what kind of audience is going to watch this film and they release accordingly," he said.