Silverpop's McDonald Only One To Use 'F' Word

The moderator, the one running the show, was the only one to blow it. At the Email Insider Summit, a panel on social media where participants were challenged not to mention Facebook or Twitter had just Silverpop's Loren McDonald's offering up the "F" word. When needing to mention Facebook or Twitter, all panelists hewed to the synonym that was to be used: First Bank of Toronto.

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