Cisco Pins Social Site As Offering Opportunity
Cisco is moving aggressively to experiment with social media sites beyond Facebook and Twitter. Take next month's Consumer Electronics Show, it plans to launch a content on Pinterest asking people to share their visual experiences, said Paula Wang, a senior manager in marketing platforms.
“We encourage innvoation and pilots ... (and are) “very open to emerging networks," she said on an Email Insider Summit panel.
Wang also said with the integration of email and social, Cisco is working in the opposite direction of many, spending a lot of time trying to use email to build social contact points -- a “social ID ... so we can link that back to our CRM database.”
Cisco has also seen big growth in LinkedIn (three digit levels in the past couple of quarters), Wang said, while YouTube offers a chance to post video that can convey thought leadership in the b-to-b space
Google+ has also served as a venue to drive search traffic, she said: “There's an inherent value to using Google+, they just need to do a better job with the platform itself.”