NBCU, Hearst Partner On Esquire Channel

The Hollywood Reporter, Monday, December 10, 2012 4:18 PM
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Hearst and NBCUniversal inked a deal to rebrand NBCU's former gaming cable channel G4 the Esquire channel, "a move expected to take place during the first half of 2013, according to sources," writes Lacey Rose. New programming will feature cooking, fashion and travel topics "to capture a growing, upscale demographic that isn't being reached through other male networks, including adrenaline-heavy Spike and History."

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