Microsoft Breaks With Digital Past
Brand Republic, Tuesday, December 11, 2012 8 AM
Microsoft’s launch of Windows 8, the Surface and the Windows 8 Phone is a huge departure in terms of digital experience from where the software giant has navigated in the past, writes Tom Pepper, UK sales director, Vibrant Media. He says that the company's shift from windows to app-driven tiles means ads need to be within content not around it, and brands need to think tiles not windows.
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