Did The Obama Campaign Send Too Much Email?

by , Dec 11, 2012, 11:19 AM
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Did the Obama campaign send too much email? Toby Fallsgraff, who ran the email efforts for the campaign, said testing indicated people were not put off.

“You guys said this was fine with you .. the program was designed around what people told us they wanted,” he said.

How much testing. On Oct. 17, 166 email segments were sent out and 84 were tests with subject lines and other variations.


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