Hearst Launches Book Publishing Imprint

Publishers' Weekly, Tuesday, December 11, 2012 2:16 PM
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Hearst will publish its first book under its new label, 7YY/Hearst Magazines, which is "devoted to helping baby boomers and others look and feel younger" in early January, writes Jim Milliot. The book -- "7 Years Younger: The Revolutionary 7-Week Anti-Aging Plan" -- is the first Hearst volume not to feature copy from Hearst magazines, but the idea originated in a column in Good Housekeeping. "7 Years Younger" will be promoted in various Hearst pubs and, "using its subscriber database... through a variety of online and digital initiatives,"  the "first time [the company] has backed a book with a direct digital sales approach," according to Milliot.

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