We Have Seen TV's Future: It's The iPad
The Verge, Thursday, December 13, 2012 2:37 PM
TV's future is here -- and it's the iPad, according to Nilay Patel, reporting on the TV of Tomorrow conference, where "almost all discussion [on the industry's direction] revolved around
the iPad." The second screen's role in "changing viewer habits present[s] both a threat and opportunity," adds Patel. "Reinventing the TV and TV ads might generate a little more money, but creating an
entirely new platform for ads opens up major secondary revenue streams."
Still, "there's no settled industry standard metric like Nielsen ratings for iPad apps, so measuring viewership
consistently for advertisers is a major area of concern. And there's an enormous amount of app fragmentation for consumers, both because of technology and because of content."
Recent Around the Net In Media Articles
-
Cable Increases VIewership Cross-Platform May 20, 10 a.m.
Tthe Cabletelevision Advertising Bureau reports increases in consumption of cable content and brands across multiple screens. ... -
Layoffs at BBDO, GSP May 17, 2:24 p.m.
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners ... -
N.Y. Post Axing 10 Most Senior, HIghest Paid May 17, 2:24 p.m.
The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees ... -
Time Warner Cable May Take Stake In Hulu May 17, 9:59 a.m.
Time Warner Cable is considering taking an equity stake in online-video site Hulu LLC, according to ... -
White Houses Pushes For Media Shield Law May 16, 2:47 p.m.
Following the Justice Department’s subpoena to access the phone records of reporters at the Associated Press, ... -
Tribune Tamps Down 'Noise' Over Possible Sale May 16, 2:47 p.m.
Seeking to tamp down “noise” over the possible sale of its newspapers, Tribune Co. CEO Peter ... -
JLo Named NuvoTv's Chief Creative Officer May 16, 10:24 a.m.
Actress/singer Jennifer Lopez will serve as Latino-targeted cable network NuvoTV’s new chief creative officer. Lopez, who ... -
TBS and TNT to Stream Programming Live May 15, 2:26 p.m.
Beginning this summer, TNT and TBS will start to live stream their programming online and the ... -
The Atlantic Defends Its Turf, Launches Defense One May 15, 10:27 a.m.
The 156-year-old magazine publishing company best known for award-winning literary and cultural journalism, continues to diversify ... -
Generational Shift In Hispanic Response To Ads May 15, 10:07 a.m.
Targeting Hispanics in advertising is a trillion-dollar business. But it's more nuanced than it used to ...
Be the first to comment on "We Have Seen TV's Future: It's The iPad"
Leave a Comment