Newsletters Most Popular Type of Email Messages

eMarketer, Thursday, December 13, 2012 3:24 PM
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Newsletters are the most popular type of email messages, used by 89% of email marketers according to a November 2012 study by Lyris. Promotions and discounts are a close second at 86%, followed by free content at 76%. The study also tracked techniques used by digital marketers and found that 85% use list segmentation and targeting. 

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