Around the Net
Google Confirmed Clicks Combat Fat Fingers
- Google Mobile Ads, Friday, December 14, 2012 2:07 PM
Fat fingers? No problem. Google introduced an app for that to combat the accidental click, which typically happens at the edge of the ad. Google expanded "confirmed clicks" to in-app image ad banners to improve user experience in mobile apps. In our initial tests, the company found that "confirmed clicks notably improve mobile conversion rates, with a slight decrease in clickthrough rate as accidental clicks are avoided."
