Print (Newspapers and Magazines): OMD The CW Network Live Twitter Feed in a Magazine for The CW

CW The CW’s 2012 Fall Launch, was celebrated with the introduction of the first-ever Live Twitter Feed in a Magazine. An active 3G data chip was added to thin digital video screens, which pulled a live feed of tweets from the CW Television Network onto the pages of Entertainment Weekly.  For the first time ever, technology reached a threshold that empowered the connection of a traditional print magazine wirelessly to the internet; resulting in tremendous press coverage and social sharing.

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