Website Intelligence Networks Provide Email Addresses of Visitors Who Do Not Provide Them Themselves

Econsultancy, Friday, December 14, 2012 4:03 PM
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Website intelligence networks, such as LeadLender, are able to provide website owners with the email addresses of people who visit their sites, even if the visitors do not provide the information to the site during their visit. By tracking form submissions across multiple sites, these networks are able to pair an email address and other personally identifiable information to technographic information like a visitor's IP address. The practice has incited controversy among privacy advocates and many in the advertising and direct marketing communities.

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