Eyeblaster In-Stream Ads Launch
Aug 17, 2004, 12:00 AM
Rich media ad technology firm Eyeblaster has begun serving its first live VideoClip Module ads and content on WWE.com and Style.com. The in-stream advertising and content management offering enables publishers and advertisers to create and serve video and Flash-based interactive ads into video content streams. VideoClip publishers and advertisers are participating in studies conducted by Dynamic Logic to evaluate users' reactions to the ad format.