B&G Foods division Static Guard, a line of static-eliminating sprays, has teamed up with costume designer and stylist Soyon An, who works on costumes for "American Idol" and "So You Think You Can Dance." An will be spokesperson for the brand’s "Stylist’s Secret Weapon" campaign. Throughout the campaign, An will offer tips on styling, while simultaneously touting the Static Guard product.
The effort includes PR and editorial features surrounding An's methods, a national consumer contest, and several appearances at fashion and television industry events.
The brand early this year inked a deal with Hollywood stylist Phillip Bloch. The company is also relaunching its Web site, www.MyStaticGuard.com. The site will offer interactive features and tout the brand’s partnership with An and other fashion ambassadors, along with a series of tools featuring how to best use Static Guard.
Consumers get additional product information, styling advice, content from An by following Static Guard on the brand's Facebook page, Twitter, Pinterest and YouTube.