Qantas Replaced By Virgin Australia, Etihad Airways

IBTraveler , Monday, December 17, 2012 8 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

Middle Eastern air carrier Etihad Airways and Australia's second major airline, Virgin Australia, have signed three-year marketing deals with Tourism Australia. That means Australia's homegrown carrier, Qantas, is on the outs. The new deals, which cost a total $18 million, replace the old agreement set aside by Qantas in response to the suspicion by Alan Joyce, the company's chief executive, that Geoff Dixon, the chairman of Tourism Australia and a former Qantas official, is behind the move to influence decision-making in the flag carrier.

Read the whole story at IBTraveler »

Be the first to comment on "Qantas Replaced By Virgin Australia, Etihad Airways "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives