News Brief

Ad-ID Names Darling For Biz Dev

Alan Darling has joined Ad-ID as senior vice president-business development. The position, a new one for Ad-ID, an industry standard for coding and identifying all advertising assets across all media platforms, is part of the Association of National Advertisers' and the American Association of Advertising Agencies' efforts to get the industry to adopt the code universally by Jan. 1, 2014. Darling, who reports to Ad-ID Chief Growth Officer Harold Geller, joins from Congruent Development, where he was the principal.