Around the Net
Tom Brady Can't Help Uggs
- The San Francisco Chronicle , Tuesday, December 18, 2012 9:15 AM
Deckers Outdoor shoe brand Uggs brought on New England Patriots quarterback Tom Brady to woo women whose purchases are more than 80% of Deckers' revenue. Neither Brady's nor sparkly and animal-print Uggs make a difference. It's not working. Sam Poser, an analyst at Sterne, Agee & Leach, forecasts Ugg's sales will fall 1.8% this year after over 22% gains in each of the previous three years. Sometimes, what's hot today is not tomorrow.
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