Fandango Names ABC Exec As CMO
Movie ticketing and content site Fandango has named Adam Rockmore as vice president of marketing. An ABC network veteran, Rockmore was most recently SVP, marketing for ABC Daytime and SOAPnet, and has previously led marketing for ABC News. His background also includes serving as VP, marketing, e-commerce and public relations at Food Network.
At Fandango he will oversee the marketing group and report directly to President Paul Yanover. He joins the company as it releases its first original video series, “The Frontrunners,” a celebrity interview show hosted by Dave Karger. NBC Universal-owned Fandango this year has also expanded its mobile offerings, including a paperless ticket option via smartphone.