DirecTV Expands Cross-Platform Reach
DirecTV is adding another car to the TV Everywhere train. The satellite operator said it is making a slew of networks’ programming available on-demand outside-the-home on multiple devices.
Networks included are operated by Viacom (including MTV and Teen Nick) and Scripps Networks (including HGTV and Travel Channel) along with others.
The programming is available to subscribers for free via DirecTV.com on PCs and Macs, as well as Apple and Android devices.
DirecTV is also expanding its live in-home streaming option via an iPad or iPhone to a line-up with 60-plus networks. DIY and Ion were recently added. Subscribers must have an HD DVR connected to the Web.
Tony Goncalves, a DirecTV senior vice president, stated that the company is “making significant investments in the multi-screen space and are committed to developing an ‘everywhere’ product.”
The DirecTV-owned Audience Network, which carries “Damages,” has been streamed live outside the home via an iPad app since September.
DirecTV had nearly 20 million U.S. customers at the end of the third quarter, a slight increase from the year before. Offering TV Everywhere-like functionality is becoming standard for distributors. DirecTV hasn’t inked a deal to offer the Watch ESPN app, which allows live viewing of ESPN programming outside the home.
Recent MediaDailyNews Articles
-
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Bonnier, Source Interlink Swap Mags Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ...
Be the first to comment on "DirecTV Expands Cross-Platform Reach"
Leave a Comment