CMOs Believe Email Will Be the Largest Digital Holiday Sales Driver

MarketingVOX, Wednesday, December 19, 2012 4:29 PM
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A new poll by eCircle finds that more CMOs believe email to be "very important" for holiday sales than any other digital channel. 40 percent of the respondents believed that email marketing can generate up to 10 percent in sales increase over the holiday period. 

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