GoDaddy will reappear on the Super Bowl in 2013 supporting the .co domain name, with yet another ad featuring spokeswoman Danica Patrick.
The spot, like last year, will showcase the .co domain for companies and small businesses. The ad will revolve around the ease it is to create a business online and grow it quickly. The commercial was developed by GoDaddy’s agency Deutsch NY.
“Partnering with the dot-CO domain is a great fit for Go Daddy, especially considering we share the same goal of helping small businesses leverage the power of the Internet,” said Go Daddy CMO Barb Rechterman, in a release. “Domain names and websites are part of the mainstream vernacular now and there’s no better place to tell a story than in a Super Bowl commercial.”