Facebook Expands Testing Of 'Collections'
Facebook on Wednesday began testing a new version of its product-showcasing Collections feature, doubling the number of retailers and adding new features.
Collections allows retailers to post large product photos with “Want,” “Collect” or “Like” buttons and links to buy items through their sites. Facebook is also testing other terms, including “Save,” “Wishlist,” and “Add” with different groups of users to see which work best at driving interaction.
Facebook ran an initial month-long test of Collections in October among people were already fans of participating retailers, including Michael Kors, Pottery Barn, Wayfair, Victoria’s Secret, Neiman Marcus, Smith Optics and Fab.com. That group of companies has been expanded to Macy’s, Old Navy, West Elm, Belk, Etsy and Mark & Graham.
A Facebook spokesperson told Inside Facebook the goal of the current test was to understand how people are interacting with and sharing items from a Collection in their newsfeeds. Collections for now only appear in the desktop version of Facebook.