Mobile Will Impact Holiday Purchasing Decisions for 87 Per cent of Consumers

Mobile Marketing Magazine, Thursday, December 20, 2012 3:14 PM
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According to a joint survey by Sybase 365 and The Mobile Marketing Association, 87% of consumers' holiday purchase decisions will be impacted by mobile. Additionally, 50% of those surveyed said they intend to purchase directly through a mobile device for a holiday, using mobile websites, apps, a mobile POS system or SMS/text.

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