Around the Net
Oracle Also Upping Marketing Tech
- All Things D, Friday, December 21, 2012 9:17 AM
Software giant Oracle just announced that it will pay $23.50 a share to acquire Eloqua, a Virginia-based provider of marketing software. The deal is valued at $871 million net of Eloqua’s cash, and is Oracle’s 10th acquisition of 2012, and its second deal this month. Eloqua’s specialty appears to be taking a lot of guesswork out of the heavy lifting of marketing, and also using software smarts to turn marketing contacts into sales leads.
